Growing a business that makes millions of dollars often does not happen because of DISTRACTIONS that cause loss of FOCUS.
Here are common distractions that will derail you from growing sales:
Procrastinating: Not doing is often driven by wanting everything perfect instead of incremental, iterative ACTION. Less daydreaming, putting things off, and endless learning! Start now. Continuously improve it as you go.
It’s All About the People: The old adage is true. All business is the people business. People skills, real relationships, and emotional intelligence create sales success.
Being a Cheapskate: Growing businesses constantly need to be fed with cash investment to be healthy and thrive. It’s called ADDITIONAL FINANCING NECESSARY to support growth. Some owners think it is good moment management to starve a business. That is called poverty! Just like we need to eat everyday to survive, a business that does not get fed will weaken and eventually die. Reinvesting profits at the rate needed new assets to fuel growth is a must.
Get Over Fear of Failure: Learn to fail fast, and have your emotional baggage dealt with so you can fail frequently. Being emotionally fragile and not resilient is the real failure.
Stop Being Stubborn: You had an idea, you loved it, the market did not love it, and you won’t let it go and move on because you are emotionally attached to ideas that no one is looking for. When magnets say no, let go!
Busyness Versus Business: Being busy with activities that do not lead to sales is an unproductive waste of time.
Admin: Pay your bills on time, keep good records, don’t be a bank to customers, and be organised.
Fear: Freedom and success is on the other side of your own brain. Learn how to overcome fear by reading, therapy, and having a coach or accountability partner who checks in weekly to make sure you are facing fear.Be Ethical: Don’t give in to stealing, portraying your brand as being something you are not, or pulling bait and switch on customers. Your reputation will be ruined and you will never be trusted when you lie, cheat, and steal.What distracts you from focusing on achieving your goals? Right now, and I mean before you close this and do something else, choose to get serious about dealing with the distractions on this list. The choice is between making millions of dollars or going off the rails.