About Kevin Baker 

Founder of WorkSoul • Consultant • Former President, CFO, COO • Educator • Writer

WorkSoul: The Philosophy Behind Everything We Do

Work shouldn’t crush your spirit. It should grow it.

WorkSoul is the leadership philosophy and consulting approach I created after nearly two decades in executive roles. It’s built on one radical idea:

If AI can do the mechanical, then we’re being invited to do the meaningful.

In a world obsessed with productivity, metrics, and control, WorkSoul brings the human spirit back to work. It’s about aligning people, purpose, and performance to create not just profitable businesses—but principled ones.

It’s not fluff. It’s how real businesses grow revenue, profits, market share, and share of wallet while building a culture that actually works.

What is Consulting?

Consulting is more than giving advice.
At its best, it’s diagnosing the truth, cutting through complexity, and activating results.

At Kevin Baker Consulting, we provide the expertise and external perspective necessary to tackle strategic, operational, and cultural challenges—whether you’re scaling, stuck, or searching for alignment.

We dig deep, ask better questions, and implement solutions that create lasting transformation.

We don’t deal in jargon. We deal in clarity, courage, and capability.

What We Do
We help organisations grow through:

  • Strategic business transformation

  • Asset leverage and margin optimisation

  • Data and analytics integration

  • Team alignment and cultural change

  • Executive coaching and leadership development

  • Thoughtful exit planning or scale-up strategy

If it affects your growth, we’ve built a solution for it.

Domains of Expertise

We specialise in both cross-functional strategy and sector-specific insight, including:

🧠 Consulting Domains:

  • Boards and governance

  • Executive team leadership

  • Organisational design and dynamics

  • Sales management and market growth

  • Customer experience excellence

  • Operations and procurement

  • Technology, data, and analytics

🏭 Sector Experience:

Retail • Building Supplies & Hardware • Food Manufacturing • Auto Auctions • Startups & Exits • Nonprofits

Media & Education

In addition to consulting, I teach business analytics and ethics at the university level—and publish two newsletters to help professionals lead with confidence and clarity:

  • 📘 Read “Ethics and Algorithms”  How to lead well in the age of AI 

  • 📈  – Real-world insights for leadership, consulting, and strategic growth

We also offer digital courses and webinars through our learning platform, helping individuals and teams develop strategic capabilities that stick.

Mission
To empower organisations and individuals to excel through transformative consulting, digital learning, and thought leadership—rooted in ethical integrity, strategic innovation, and human potential.

Vision

To lead a global movement—starting with WorkSoul—that helps businesses become more than efficient.
To turn burnout into breakthrough, complexity into clarity, and challenge into real, sustainable growth.

A Personal Note

I’m Kevin Baker. I’ve served as a COO, consultant, university lecturer, founder, and writer.
But more than anything, I’m here to help you make your work—and your leadership—count.

If you’re tired of performative professionalism, fractured teams, and surface-level strategies, you’re not alone.
There’s a better way to lead. A better way to grow. A better way to work.

That way is WorkSoul.
Let’s build it—together. 

Welcome to the nexus of business acumen and academic insight. I’m Kevin Baker, an experienced business executive leader, consultant, educator, and digital content creator dedicated to fostering growth and innovation. Whether through tailored consulting services, insightful podcasts, engaging newsletters, or transformative digital courses, I provide tools and knowledge designed to elevate your professional and personal journey. Let’s explore new heights together.

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